Columbia Media Air Cleaners by Midland Air Service Experts Heating & Air Conditioning Yes. Basic air cleaners are able to filter some of the dust, dander and pollen in your home, emphasis on “some.” But... media air cleaners can help filter a lot more, at a 95% efficiency level. Think of it this way: the sewer grate in your street is only good for keeping the bigger branches from being sucked down by the rain water. The same goes for smaller particles…you know, the ones that would be wonderful to prevent from flowing through your HVAC system to the entire house: allergens, chemicals, some odors, etc. Basic 1” air filters might as well be the size of a sewer grate in terms of their stopping power. Media air cleaners, on the other hand, are determined to get the job done. The active surface of the media air cleaner filter is greater in size than the regular, coming in at 10 inches. Basic air filters need to be replaced each month, while media air cleaners typically last up to half a year. Selecting the right air filter for indoor air quality keeps pollutants in check and maintains a healthy environment that contributes to better health further along. Remember: Midland Air Service Experts Heating & Air Conditioning offers quality equipment choices, knowledge and expert service—for all makes and models, 24 hours a day. Our experts will replace your sewer grate, er, your basic air filter, with a media air cleaner, so you enjoy the comfort of your home with the best indoor air quality possible. Call Midland Air Service Experts in Columbia today at 803-399-7208 and start taking steps toward improved indoor air quality.